WHAT IS THE DIFFERENCE BETWEEN COLD EMAILS AND NEWSLETTER MARKETING?

The main differences between cold emails and newsletter marketing are:

- Aim:

Cold emails are used to connect with potential customers, while newsletter marketing is used to nurture relationships with existing customers.

- Frequency:

Cold emails are sent one-time, while newsletters are sent regularly.

- Metrics:

Cold emails are measured by responses and meetings, while newsletters are measured by open rates, click-through rates and conversions.

- Tools:

Cold emails use tools to find and verify addresses and automate follow-up emails, while newsletters use tools to manage lists, create content and analyze performance.

- Personalization:

Cold emails are highly personalized, while newsletters can be less personalized.